In this Building Blocks interview, sales expert Jay Wallus shares with us a fresh approach to marketing from a different angle; his suggestions will help you narrow your priorities, create your own signature marketing ideas targeted to your chosen audience, and stand out above a whole crowd of investors. Since Jay is a sales expert and not an investor, his attitudes towards sales and marketing differ from those of most investors. As a result, his methods are not the old tried-and-true methods that every investor is using. Taking advantage of the different attitudes and perceptions of marketing his sales background has given him can help you improve your own marketing skills; good sales and marketing techniques transcend categorization.
When a homeowner is facing foreclosure, he or she immediately gets inundated with calls and mailings, sometimes even visits, from investors. Calls don't get returned, most mailings go straight into the garbage bin without even being read, and doors get slammed. How do you make yourself stand out above the crowd and get a chance get your calls returned, get your carefully planned mailings read, and get face to face with the homeowner?
In this Building Blocks interview, Jay shares:
- The best ways to get in front of the homeowner
- How to keep your mailings out of the "circular file" - and have them read and responded to
- Techniques that result in your phone ringing off the hook with motivated sellers wanting to talk to you!
- Attractive, inventive approaches to marketing that you haven't seen before
- Obtaining testimonials - even if you haven't done your first deal yet
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